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Going Subterraneo with Jose Cuervo By Patrick Gary |
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I'm not completely certain that the reality was particularly educational, but it did prove that Jose Cuervo knows how to throw a party.
Belying the traditional costuming and dancing though was music by DJ WISHFM, who started the evening with dance and trance music and finished off the evening with the same hip-hop you could find in any decent dance club in America. The first hour had one wall dominated by a projected skeletal face that seemed to be looking back over the audience and four models dressed in black Lycra, covering even their face. After approximately, an hour that area suddenly changed when the stage filled with a day-glo collection of skeletal dancers for an all-too-brief live dance and film performance. Regardless, the event wasn't really about the Day of the Dead, although that did provide a nice backdrop to the evening. It was really about Cuervo reminding everyone that when it comes to tequila, they've been doing it a long time and know how to throw a party. Tradicional is the Jose Cuervo brand is aimed at the slightly upscale buyer. The tequila is aged in oak and mellower than their more well-known Especial or Classico products. I'm not exactly clear on how that translates to their Silver Tradicional, as silver tequila is not aged, but it is clear that the tequila itself is smoother and mellower than the Especial, so beloved by college kids on spring break. The bartenders stayed busy all night making Palomas, "Vampiro" Margaritas, and "Diablos," all pretty tasty.
After a night like this, I am convinced of a couple of things. Jose Cuervo really does make good tequila, and good tequila can really help make a good party. Oh, and if you want a memorable night, a giant dancing skeleton doesn't hurt. Visit http://hisandherscreative.smugmug.com/Events/jose-cuervo |
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Patrick Gary is a Dallas based writer, musician, computer
programmer, and general jack-of-all trades who believes that so long
as you never stop moving, you never have time to notice if you're
tired. |
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Jose Cuervo is currently touring a special
event to 20 cities patterned after the Dia de los Muertos (Day of
the Dead) holiday in Mexico. The event educate attendees about
Cuervo's original tequila, Jose Cuervo Tradicional (which normally
retails for around $25 for 750ml) while also introducing people to
the newest tequila in the line, Jose Cuervo Tradicional Silver.
Attendees are supposed to be "transported into a mysterious
underground world and enjoy frozen cocktails throughout the evening,
which will culminate with a live day-glow performance that will tell
the Dia De Los Muertos story."
Upon arrival, guests were given drink coupons
and greeted by a cadre of beautiful women dressed in the traditional
La Calavera Catrina costumes with their faces painted to invoke the
Danse Macabre. Skeletor never looked half as good in He-Man. Behind
them in the main room guests could view traditional artwork, join in
the act with their own face paint, or dance with Death himself in
the form of a roughly 10-foot tall costumed skeleton.
In fact, this is really as smooth a tequila as
one can get for the price. The bartenders claimed that it would work
in any drink you would normally make with vodka. While that may be a
stretch, it seemed a fair bit smoother than the silver that I
associate with Jose Cuervo.