This signature Campari cocktail has been an international favorite for more than a century. It was invented in the early 1900s by a Florentine aristocrat, Count Camillo Negroni. The count asked a bartender to add some bite to his preferred cocktail, the Americano. With an addition of gin, an instant classic was conceived, and the Negroni became the Count's new favorite.

Campari, the world’s top-selling bitter, was introduced in 1860 in Milan. Gaspare Campari developed and perfected his bold red creation using more than 60 natural ingredients, with orange as the predominant flavor.




1 ounce Campari
1 ounce Cinzano Rosso Vermouth
1 ounce Gin

Pour ingredients over ice into a shaker.  Shake and strain into a chilled martini glass.

Garnish with an orange twist.


Edited by Patricia D. Sherman


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